We completed a pop-up store design in late 2017 for ISCOV, an up-and-coming bag & accessories brand in ChengDu, China.
First launched its individual shop with a bulldog shape as signature key collection, we enlarged its icon(bulldog) as cashier station to draw customer attention for brand’s recognition.
Three main selected pastel colours connect audience in a dominant style of feminine, yet PLAYFUL .
With unusual forms and shapes in fixtures, it manifesting brand’s identity from irregular colour perplex panels at entrance, to extruded polka dots metal hangers inside the experimental area.
Window display serves another important platform along the curved glass with a see-saw fixture, unveiling the brand’s heritage by showing making process of the classic Bulldog-shaped handbag whichreveals craftsmanship treasure.